📌 PROJECT SCOPE
- German Startup
- My Role: UX Researcher and developer
- Methods: Generative research, Workshop facilitation, Storyboards,Journey maps, Personas
- Tools: Figma, usertesting.com, Miro, Digital sketching, Teams
vision is to maximize the guest experience and take profitability for restaurants to the next level. We achieve this by providing an efficient and cost-reducing digital solution for restaurants.
Project Overview
🚀 CLIENT KICK OFF
In line with the company's mission, the partnership aims to maximize guest experiences and elevate restaurant profitability through cutting-edge digital solutions. The overarching goal is to reshape the future of gastronomy by enhancing restaurant profits and delivering an extraordinary ordering experience for customers. The company's commitment lies in providing efficient and cost-effective solutions to streamline restaurant operations and leave a lasting impression on diners. Collaboratively, the company and its partner plan to advance the partner's restaurant, ensuring increased profitability and the creation of remarkable dining experiences. This venture promises to contribute to a brighter future for the industry, aligning perfectly with the company's vision.
🔎 OBJECTIVES
User-Centric Design and Continuous Improvement: Collaboratively establish user-centric design guidelines to create an intuitive and visually appealing user interface. Regularly gather and analyze guest feedback, leveraging data-driven insights to enhance the digital solutions. Ensure that the ordering process becomes a true experience for restaurant guests while optimizing efficiency and load times.
Efficient and Cost-Effective Solutions: Develop a high-performance front-end that aligns with the company's mission of providing efficient and cost-reducing digital solutions for restaurants. Implement agile development processes to swiftly integrate user feedback and design improvements. This objective contributes to maximizing restaurant profitability and elevating the guest experience.
Seamless Integration of Insights: Facilitate a seamless integration of user research, design principles, and data-driven insights into the development process. Create a robust guest feedback loop to inform iterative improvements and translate user input into actionable design recommendations. This ensures that the company's vision of reshaping the future of gastronomy is realized through memorable dining experiences and operational enhancements.
✏️ NOTES
Food delivery websites and apps have grown in popularity over the past years. Identify the problems that users face while ordering food online and provide possible solutions.
➡ User flow
A user flow was created to better understand the interactions that would be involved in the app.
🖊️ Lo-fi Designs
Medium fidelity prototype
To gain a sense of how each screen would look like medium-fidelity wireframes were made.
🤳🏼 Hi-fi Designs
💭 Reflection
Personal Takeaways
My journey with the Fast-Dine app has been an incredible learning experience. Throughout this process, I encountered numerous challenges and made valuable mistakes, which served as lessons that propelled my growth. Interacting with users and uncovering their issues was both the most challenging and exhilarating part of this journey.
While I take pride in the final product, I recognize areas for future improvement, including:
Enhanced Advertising: I aim to diversify the way we showcase special deals, promotions, and discount coupons to engage users more effectively.
Expanded User Interviews: Conducting additional user interviews will be a priority, as they are instrumental in unearthing new challenges and enhancing the overall performance of the app.
Creative Design Elements: In the future, I plan to introduce captivating visuals and animations into the app's design to maintain user engagement and enhance the overall user experience.